Snap · Send · Posted
Your crew texts a job photo to your own Watson number. Watson writes the post, you approve it with one word, and it goes up on Facebook, Instagram, and Google. No app. No logins. No agency.
7 days free. Cancel before it ends and you pay nothing.
If your crew can send a text, you're set up. Nothing posts without your yes.
Watson
(555) 014-2800
You do great work every day. Almost nobody online sees it.
You're on a roof at 7am and doing invoices at 9pm. Social media lands at the bottom of the list every single week.
You can stare at a photo of a new water heater for ten minutes and still have no caption. So it stays in your camera roll.
Reports full of numbers, and you still couldn't say whether one customer called because of it.
Your crew takes one quick picture and a line about the work. That is the entire ask.
It reads the photo, gets the local details right, and writes it so it sounds like your business, not a robot.
The draft comes back as a text. One word posts it to Facebook, Instagram, and Google. Nothing goes out without you.
The best photos are already on your guys' phones.
Add your crew and they text photos straight in, from the driveway, before the truck leaves. They never see a login, and every post still comes to you for the yes.
Watson keeps score of who got the most posts published this month, and any crew member can text STATS to see where they stand.
Put up whatever you like for the month's winner, lunch, a gift card, cash. Watson tracks it and announces the winner by text.
Five people remembering to send one photo beats you remembering to send five. That is the whole difference.
Google reviews
Reviews are how new customers decide who to call. When one lands on Google, Watson texts it to you with a reply already written.
Posts the drafted reply for you. Want it worded differently? Text your changes and Watson rewrites it. Or text SKIP to let it be.
Turns a 4 or 5 star review into a post for Facebook and Instagram, with the review set on a clean card.
Text QR from the job and get a code your customer can scan to leave a review right there.
One exception, on purpose: a 1-star review comes to you with no drafted reply. Those are often worth reporting rather than answering, and a public response makes them harder to get removed.
Getting your work posted and your reviews answered is not a new expense. It is one you are either paying for, or paying for in evenings. Prices are public and typical for the category, checked October 2026.
$300 to $800/mo
You send photos somewhere, their team writes and posts for you.
The same job, done by people, at ten times the price and on their schedule.
about $150/mo
Job management software, plus an AI posting module on top.
Fine if you already run that software and your crew lives in the app. Watson needs nothing but a phone.
$75 to $125/mo
Collects and shares reviews. No job photos, no posts from the field.
Half the job, for more money. Watson does reviews and posts.
up to $159/mo
Writes posts from your website and publishes them on a schedule.
Those posts are about your website, not about anything that happened. Polished, generic, and word for word the kind of thing every other contractor running the same tool is posting. Watson writes from the photo your guy took this morning, and it does not go out until you say so.
$39.99 to $59.99/mo
All of it, from the phone already in your pocket.
Doing it yourself is free, and it is the one that never gets done. That is not a knock on you. It is 9pm and the invoices aren't going to do themselves.
Two plans. The only question is how many people take photos.
You and one helper
$39.99/month
You take most of the photos, and maybe one other person does.
Post my first job freeYou and up to 5 crew
$59.99/month
Several trucks, several guys, and you want them competing to post.
Post my first job free7 days free, card up front, and you are not charged if you cancel before the trial ends. Month to month after that, cancel anytime, plus applicable sales tax. More than 5 crew? Talk to us.
Local accuracy
A post that names the wrong town does more harm than no post at all. Watson uses the real location or none at all. It will never claim a job happened somewhere it didn't.
Your number, your crew
Every business gets its own private Watson number, and only the people you approve can use it. Everyone else is turned away. Your posts never cross wires with anyone else's.
Built for the trades. Also works for shops, gyms, restaurants, creators, chambers of commerce, nonprofits, and churches.
No. Every post comes to you as a text first, and nothing goes live until you reply YES. If the draft isn't right, text what to change and Watson rewrites it, or reply NO to throw it out. Review replies work the same way.
No. They text a photo to your Watson number the way they text anyone else. There is no app to install and no password to hand out. Only the cell numbers you add can use the number; anyone else who texts it is turned away.
Signing up takes about two minutes, and connecting Facebook and Google is a couple of clicks each. After that you never have to log in again. If you can send a text, you can run Watson.
Watson reads your website first to learn your services and the way you talk, then writes from the photo your crew sent and the words they typed. It never invents details, never claims a job happened in a town it wasn't told, and you can change any draft by texting what you want different.
Job photos are deleted 7 days after they arrive. Watson never names a customer, an address, or anyone in the photo, and your Watson number is only used for this service, never for marketing. Payments go through Stripe, so we never see your card number.
Then post once in a while. There is no quota and no per-post fee. Most owners find the opposite problem: once the crew is texting photos in, there is more to post than they expected.
Yes, month to month, cancel anytime from Settings. The 7-day trial asks for a card up front, and you are not charged if you cancel before it ends.
Watson at $39.99 a month covers you and one helper. Watson Crew at $59.99 covers you and up to 5 crew, and adds the monthly leaderboard and the bounty you set for whoever posts the most. Bigger crew than that, get in touch and we'll sort it out.
Why it works
Customers don't pick the best plumber. They pick the one they can find. Watson turns the work you already do into the proof that makes you findable, without an extra hour in your week.
7 days free, card up front. Cancel before it ends and you pay nothing. Month to month after that.