Last updated: September 18, 2026
These terms govern your use of Watson, a service of Hit Select Agency ("Watson," "we," "us"). By creating an account or texting a Watson number, you agree to them. If you're agreeing on behalf of a company, you confirm you're authorized to do so.
You and the crew members you authorize text job photos to your company's dedicated Watson number. Watson drafts a social-media caption, sends it back for your approval, and, once you approve, publishes it to your connected Google Business Profile, Facebook, and Instagram accounts. You approve every post before it goes out (unless you turn on auto-post in your settings).
By opting in, you agree to receive text messages from Hit Select Agency (Watson) related to this service: receipt confirmations, questions about your submission, draft captions, approval requests, and status updates. These are conversational: you start each exchange by texting us a photo.
Message frequency varies. Message and data rates may apply.
You opt in by texting Hey Watson to your dedicated Watson number, a message you send first. Any crew member you authorize opts in the same way (or by texting a job photo to begin). Reply STOP to opt out at any time, or HELP for help.
Only the crew numbers you authorize may text your Watson number or receive replies from it. Anyone else is turned away. You're responsible for keeping your authorized-numbers list accurate and for telling the people you add that they'll send and receive texts.
Your Watson number and account may not be used to:
You keep ownership of the photos and text you send. You give us permission to process them to run the service, including sending them to our providers (see the Privacy Policy) and publishing approved posts to your connected accounts. You confirm you have the right to submit and publish what you send, and that it doesn't violate anyone else's rights.
We store job photos only temporarily and delete them 7 days after we receive them.
Watson drafts captions with AI and does its best to be accurate, but you are responsible for reviewing and approving each post. We're not liable for the content of posts you approve and publish.
Watson is a monthly membership. It costs $39.99 per month, which covers the account owner, plus $4.99 per month for each crew member you add, up to 5 crew members unless we agree to more in writing. Prices don't include sales tax. Any tax that applies is added to your bill based on your billing address.
Free trial. New memberships start with a 7-day free trial. A card is required to start it. If you cancel before the trial ends, you aren't charged. If you don't, your card is charged when the trial ends. There is one free trial per business, per owner phone number, and per card. If a new signup reuses a card or phone number that already had a trial, no trial is given and the membership is charged when it starts.
Automatic renewal. Your membership renews every month and is charged to your card on file until you cancel. You can cancel anytime under Settings, Membership, Manage billing.
Adding and removing crew. Adding a crew member partway through a month charges a prorated amount right away for the rest of that month. Removing one gives a prorated credit on your next bill.
Failed payments. If a charge fails, we retry it for about two weeks and let you know so you can update your card. Watson keeps working during that time. If the payment still doesn't go through, your membership ends and posting stops.
Price changes. We'll email you at least 30 days before your price changes. The new price starts with your first bill after that notice.
Payments are processed by Stripe. We never see or store your full card number.
Your Watson number is assigned to your company while your membership is active. It stays with Watson and can't be transferred or ported to another provider. When a membership ends, we hold the number for 7 days and text you before it shuts off. After that it's released to our phone provider and may be assigned to someone else, so stop sending photos to it and delete the Watson contact. If you come back within a few days of the release, we'll try to give you the same number again.
Canceling stops your next renewal. Watson keeps working until the end of the month you've already paid for. We don't give refunds or credits for partial months.
To close your account and delete your data, use Close account in Settings or email us at info@hitselectagency.com. Closing your account ends your membership right away, with no refund for the rest of the month, and releases your Watson number. We may suspend or close accounts that violate these terms.
Watson is provided "as is," without warranties of any kind. We don't guarantee that posts will always publish, that third-party platforms will be available, or that the service will be uninterrupted. To the fullest extent allowed by law, we aren't liable for indirect or consequential damages arising from your use of the service. Carriers are not liable for delayed or undelivered messages.
We may update these terms; we'll change the date above and, where appropriate, notify you. Continuing to use Watson after a change means you accept it.
Hit Select Agency, info@hitselectagency.com
See also our Privacy Policy.