Watson.

Terms & SMS Conditions

Last updated: July 18, 2026

These terms govern your use of Watson, a service of Hit Select Agency ("Watson," "we," "us"). By creating an account or texting a Watson number, you agree to them. If you're agreeing on behalf of a company, you confirm you're authorized to do so.

What Watson does

You and the crew members you authorize text job photos to your company's dedicated Watson number. Watson drafts a social-media caption, sends it back for your approval, and — once you approve — publishes it to your connected Google Business Profile and Facebook accounts. You approve every post before it goes out (unless you turn on auto-post in your settings).

The SMS program

By opting in, you agree to receive text messages from Hit Select Agency (Watson) related to this service: receipt confirmations, questions about your submission, draft captions, approval requests, and status updates. These are conversational — you start each exchange by texting us a photo.

Message frequency varies. Message and data rates may apply.

You opt in when you create your account — you provide your mobile number and check the box agreeing to receive these texts. Crew members you authorize opt in by texting START, or a job photo, to your Watson number to begin. Reply STOP to opt out at any time, or HELP for help.

Who may use your Watson number

Only the crew numbers you authorize may text your Watson number or receive replies from it. Anyone else is turned away. You're responsible for keeping your authorized-numbers list accurate and for telling the people you add that they'll send and receive texts.

Acceptable use

Your Watson number and account may not be used to:

  • send marketing, promotional, or unsolicited messages — Watson is for operational job-post messaging only;
  • text numbers that haven't consented, or add numbers you aren't authorized to add;
  • post content that is unlawful, infringing, misleading, or that you don't have the rights to publish;
  • misrepresent a job's location or otherwise post inaccurate claims about your work.

Your content and photos

You keep ownership of the photos and text you send. You give us permission to process them to run the service — including sending them to our providers (see the Privacy Policy) and publishing approved posts to your connected accounts. You confirm you have the right to submit and publish what you send, and that it doesn't violate anyone else's rights.

We store job photos only temporarily and delete them 7 days after we receive them.

Accuracy of posts

Watson drafts captions with AI and does its best to be accurate, but you are responsible for reviewing and approving each post. We're not liable for the content of posts you approve and publish.

Pricing

Watson is free during early access. It will later become a simple monthly subscription; we'll give you clear notice before any charges begin.

Canceling and closing your account

You can stop using Watson at any time. To close your account and have your data deleted, email us at info@hitselectagency.com. We may suspend or close accounts that violate these terms.

Service "as is" and liability

Watson is provided "as is," without warranties of any kind. We don't guarantee that posts will always publish, that third-party platforms will be available, or that the service will be uninterrupted. To the fullest extent allowed by law, we aren't liable for indirect or consequential damages arising from your use of the service. Carriers are not liable for delayed or undelivered messages.

Changes to these terms

We may update these terms; we'll change the date above and, where appropriate, notify you. Continuing to use Watson after a change means you accept it.

Contact

Hit Select Agency — info@hitselectagency.com

See also our Privacy Policy.